Our solutions assist clients in keeping a close eye on customers’ changing consumption patterns, such as usage, attitude, and behavior. This is complemented by detailed feedback on customer pain-points, expectations, satisfaction levels, and the decision-making process to provide an edge to our clients over the competition and keep them ahead of the curve.

Our solutions help combine the “outside-in” perspective with the clients’ internal knowledge through detailed analysis of market dynamics and competition. We perform market segmentation by profiling customers by demographic and buying behavior to pinpoint and understand the ideal target audience; assist in evaluating campaigns; and forecast demand for each segment.

We work with our clients by conducting concept and product testing with the target audience to obtain insights such as white space identification, price sensitivity, affinity and adoption for a new product or concept, and need-gap analysis. We leverage a combination of estimates and survey data to identify the Total Addressable Market (TAM), Serviceable Available Market (SAM), and Serviceable Obtainable Market (SOM).

We help clients track their brand health and performance among the competition by evaluating various intrinsic and extrinsic factors, such as brand reflection, target audience perception of the brand, top of mind awareness, popularity, etc.

We tap into our expert network to obtain key insights not readily available in the public domain, to validate a hypothesis or plug-in the gaps to tell a complete story.