Reso, an emerging global leader in research and analytics solutions, is proud to announce its remarkable achievement at the Transform Awards MEA 2025, securing three prestigious awards in recognition of its successful rebranding from Gulf Researcher to Reso.

The company was awarded:

• Silver – Best Brand Development Project to Reflect a Change of Mission, Values, or Positioning
• Bronze – Best Visual Identity (Sector: Professional Services)
• Bronze – Best Digital Transformation

The Transform Awards MEA recognizes excellence in rebranding, brand development and strategic brand transformation. Reso’s rebranding journey, undertaken in partnership with London-based branding agency Industry, represents a significant milestone in the company’s evolution — aligning its brand identity with its forward-thinking strategy, expanding capabilities, and growing ambitions across the MENA region and beyond.

“This rebrand is more than a new name — it’s a signal of our intent,” said Mahmood AlSaleh, Managing Director of Reso. “As we look toward an AI-powered future, our new identity reflects the transformation happening within Reso and across the research landscape. Winning these awards is a proud moment for our team and a testament to the creativity and commitment that went into every step of this journey. We’re just getting started.”

The rebrand introduced a bold new visual identity, clarified Reso’s purpose of “Fueling Informed Futures,” and launched a digital presence built to better communicate the company’s value to its public and private sector clients. With innovation at its core, Reso is now positioning itself at the intersection of research expertise, regional intelligence, and advanced AI technology.