The GCC stands out globally for its exceptionally high outbound tourism spending. According to the latest data, travelers from the region spent an average of USD 2,262 per capita – eleven times the global average of USD 197. Qatar leads by a wide margin at USD 6,836 per capita, followed by Kuwait at USD 3,086, while the UAE aligns closely with the GCC average at USD 2,256. Even markets at the lower end, such as Bahrain and Oman, remain well above the global benchmark, underscoring the region’s collective purchasing power.
This robust spending power is mirrored in the strong presence of GCC tourists across top global destinations. In 2024, the UK welcomed 1.1 million visitors from the region, generating USD 3.1 billion in spending, averaging USD 2,850 per trip. Germany hosted nearly 490,000 arrivals with over 1.2 million overnight stays, while Switzerland attracted 313,000 GCC tourists accounting for 813,000 overnight stays—73% of which were in 4- and 5-star hotels.
To capture this lucrative market, several countries have launched tailored initiatives. The UK’s national tourism agency VisitBritain has launched a global screen tourism campaign titled ‘Starring Great Britain’ to inspire visitors from the GCC (particularly Saudi Arabia and UAE) to choose Britain as their next tourist destination. Meanwhile, Germany promotes its bilingual Halal Travel Guide and runs GCC-focused roadshows, and Italy leverages its MENA office to promote luxury and wedding tourism, particularly at the Arabian Travel Market (ATM) event. Additionally, Switzerland Tourism prioritizes the Gulf through Arabic-language campaigns, local offices, and annual roadshows.
Looking ahead, GCC outbound tourism will continue to shape international markets. With high per capita expenditure, preferences for premium accommodations, and extended stays, GCC travelers remain a priority segment for tourism boards worldwide. As new destinations such as Austria, Russia, and Southeast Asia gain traction, the region is set to further solidify its role as a global leader in outbound tourism demand.
