Gen Z has become the driving force behind today’s digital world, consuming social media at unprecedented levels. For them, it’s more than entertainment; it’s a space for self-expression, shopping, staying informed, building communities, and driving social change.

Across the Middle East, Gen Z is reshaping platform popularity with distinct usage patterns: TikTok leads with record-breaking engagement driven by short-form video consumption, Instagram maintains its strength as a hub for lifestyle content and visual storytelling, while YouTube remains a go-to platform for long-form entertainment, tutorials, and learning.

These habits reveal much more than screen time, they show how an entire generation is consuming news, discovering products, expressing creativity, and ultimately redefining the future of digital culture.

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